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Disrupt: Think the Unthinkable to Spark Transformation in Your Business - Hardcover

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Synopsis

In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
 
This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid...

From the Author

Disrupt is about a way of thinking that surprises the market again and again with exciting, unexpected solutions. A way of thinking that produces an unconventional strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. It's what I call disruptive thinking. In this process--the one you'll be following in this...

From the Back Cover

"Remember the old Apple tagline, urging us all to 'Think Different?' In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business--and the world around you--through a fresh lens, one that turns assumptions and convention upside down. Best of all, this is a practical book for the real world--Williams reveals not just how to come up with disruptive ideas,...

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  • PublisherFt Pr
  • Publication date2010
  • ISBN 10 0137025149
  • ISBN 13 9780137025145
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages198
  • Rating
    • 3.73 out of 5 stars
      497 ratings by Goodreads

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