Principles of Marketing [With CDROM] - Softcover

Philip Kotler; Gary M. Armstrong

Softcover

ISBN 10: 013703587X ISBN 13: 9780137035878

Publisher: Pearson Custom Publishing, 2009

Synopsis

Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily. To encourage students to stay abreast of latest developments in marketing, Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics. New Features with Great Benefits and Advantages In this edition, you will find that we have: ­Selected a good mix of international and Asian cases and vignettes ­Made the text more concise and used visual aids to make learning easier. ­Refreshed our coverage of contemporary marketing with new and updated materials 1) A good mix of international and Asian cases and vignettes 2) Concise with Engaging Visuals Principles of Marketing: A Global Perspective makes learning from the text easier for Asian students, who are non-native speakers of English. The effective use of visual learning aids also enables students to obtain a firm grasp of concepts quickly and is an attractive tool for revision. 3) Coverage on Contemporary Marketing Issues Keep your students at the front of the pack! In today s globally-connected world, it is important for them to keep abreast of must-know marketing issues and be critical thinkers of how these affect them.

About this title

Product Description

For courses in Principles of Marketing. This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.

Product Description

This great value Multi Pack combines the expertise of best selling author Frances Brassington's "Principles of Marketing 3/e" (ISBN:0273657917) with the brand new "Marketing in Practice DVD" (ISBN: 0273681028) which includes a series of real life case studies from some of the world's leading businesses.

Edition details

• Publisher: Pearson Custom Publishing
• Publication date: 2009
• ISBN 10: 013703587X
• ISBN 13: 9780137035878
• Binding: Perfect Paperback
• Language: English