Principles of Business Law - Softcover

Corley, Robert Neil

Softcover

ISBN 10: 0137052790 ISBN 13: 9780137052790

Publisher: Prentice Hall, 1989

Synopsis

&n> How Today’s Shoppers Really Think, Behave, and Breakthrough Insights for Creating High-Profit Retail Experiences! “ Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.” –Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter & Gamble “From his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb’s handbook on shopper insights will know them a lot better.” –Joel Rubinson, Chief Research Officer, The Advertising Research Foundation Today, improving the effectiveness of the retail experience is no longer an It’s a matter of survival–and nobody knows more about doing that than Herb Sorensen. That’s because Sorensen understands your customer’s in-store behavior better than anyone else on earth. Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results. You’ll discover how to drive more profit from the “quick trip”...the three “moments of truth” in every shopping event...customer “migration patterns” within the store...and how to use “active retailing” to place products precisely where they’ll do best.

About this title

From the Publisher

A volume that prides itself on its user-oriented pedagogy, Business Law offers a traditional approach to business law topics, keying in on the legal issues business people will need to identify throughout their careers. Reflecting the most recent forces that have colored and influenced business law, the book begins with a solid introduction to law and business and continues with detailed discussions on contracts; sales transactions; commercial paper; creditors and debtors; property; and such additional aspects as the law of torts and business and accountants' liability.

From the Back Cover

Key Benefit: Offering a traditional approach to business law topics, this volume reflects the most recent forces that have colored and influenced business law. Key Topics: It covers an introduction to law and business; contracts; sales transactions; agency and business organizations; commercial paper; creditors and debtors; property; and such additional aspects as the law of torts, and business and accountants' responsibility. Market: For all those interested in an introduction to business law.

Edition details

• Publisher: Prentice Hall
• Publication date: 1989
• Language: English
• ISBN 10: 0137052790
• ISBN 13: 9780137052790
• Binding: Paperback
• Number of pages: 1203