Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) - Hardcover
Synopsis
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"synopsis" may belong to another edition of this title.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Marketing Management: Analysis, Planning, Implementation,...
Stock Image
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00076210585
Stock Image
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00075646008
Stock Image
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Seller Inventory # G0137228511I3N00
Stock Image
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. 8th. Used - Very Good. Seller Inventory # 4-GG-5-0167
Stock Image
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423833449
Stock Image
Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1993
ISBN 10: 0137228511
ISBN 13: 9780137228515
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 8th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 15827999-75
Stock Image
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. No Jacket. Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. Piece(s) of the spine missing. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123511029
Stock Image
Marketing Management: Analysis, Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780137228515. Seller Inventory # 9611076
Buy Used
US$ 4.49
Shipping:
US$ 19.87
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing)
Seller: Greener Books, London, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # mon0002289654
Buy Used
US$ 18.34
Shipping:
US$ 21.18
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Management
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Bueno. : La octava edición de este clásico mundial destaca las tendencias y desarrollos más recientes en marketing global. Enfatiza la importancia del trabajo en equipo entre el marketing y todas las demás funciones del negocio; introduce nuevas perspectivas en la planificación estratégica exitosa del mercado; y presenta ejemplos adicionales de empresas de acción creativa, centrada en el mercado y orientada al cliente. Kotler subraya la importancia de las computadoras, las telecomunicaciones y otras nuevas tecnologías para mejorar la planificación y el rendimiento del marketing. EAN: 9780137228515 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Pearson Idioma: en Páginas: 816 Formato: tapa dura. Seller Inventory # Happ-2025-08-27-ebcb0b43