Effective Business Communication: Principles and Practice for the Information Age

Blundell, Richard

 
9780137427017: Effective Business Communication: Principles and Practice for the Information Age

Synopsis

This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.For all managers and those who expect to become managers.

"synopsis" may belong to another edition of this title.

From the Back Cover

This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.For all managers and those who expect to become managers.

"About this title" may belong to another edition of this title.