This book teaches newcomers all they need to know to profit from today's powerful data mining technologies. Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied. Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.
"synopsis" may belong to another edition of this title.
This book teaches newcomers all they need to know to profit from today's powerful data mining technologies.Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied.Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-760-017
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780137439805. Seller Inventory # 8722772
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780137439805. Seller Inventory # 9393744
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Pictorial Cover. Condition: Very Good+. 195 pp. Some highlighter in text. An excellent examination of the data mining process, taking a practical approach to the subject, using actual case studies.; 8vo - over 7¾" - 9¾" tall. Seller Inventory # COMP0055
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