Synopsis
If you are interested in communication research, this is a good resource. It covers social science, theory, statistical methods and data analysis. ( customer review). Contents: The Systematic Study of Mass Communications, The Logic of Social and Behavioral Science, Conceptualization and the Theory Building, Basic Statistical Tools, Measurement Deciions, Data Processing, Content Analysis, Statistical Designs for Content Analysis, Survey Research, Statistical Designs for Survey REsearch, The Controlled Experiment, Statistical Designs for Experimental Reseach, Secondary Analysis, Ethical Issues in Communication Research, The Method of History, Legal Research in Mass Communciation, the Logic and Aims of Qualitative Reseach, Separating Wheat from Chaf in Qualitative Studies, Presentation of Research Results.
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Research methods in mass communication
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_469658498
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Research methods in mass communication
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001230564
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Research Methods in Mass Communication
Published by
Pearson Education, Limited, 1981
ISBN 10: 0137742401
ISBN 13: 9780137742400
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57493528-6