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Synopsis
This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.
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From the Publisher
This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face.
From the Back Cover
Key Benefit:This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face. Key Topics: Expands coverage of store location and layout to include exciting new retail environments such as festival marketplaces, megamalls, the “mills” outlet centers, etc. Contains Action for the Independent Retailer sections — in each chapter — detailing how small retailers may adapt content to their own operations. Offers a video series, paralleling the text, with in-store and market footage and interviews by leaders in the field. Covers areas such as Retailing Classifications and Environments, Careers, Buying and Merchandising, Promotion and Customer Services.
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Retailing
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0137753624.VG
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Retailing
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432150688
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Retailing
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-H-014-02573
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