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This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.
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Book Description Prentice Hall, 1998. Hardcover. Condition: New. Seller Inventory # DADAX0137758677
Book Description Prentice Hall Direct, 1998. Condition: New. book. Seller Inventory # M0137758677
Book Description Condition: New. New. Seller Inventory # STR-0137758677