Developing a Creative and Innovative Integrated Marketing Communication Plan - Softcover

Ogden, James

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9780137783335: Developing a Creative and Innovative Integrated Marketing Communication Plan

Synopsis

  • For advertising and marketing courses in the schools of business and journalism.
  • Able to be used as both a stand alone item or a supplement to current advertising books, this “how to” book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

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