Robert Collier Letter Book - Hardcover

Robert Collier

Hardcover

ISBN 10: 013781500X ISBN 13: 9780137815005

Publisher: Prentice Hall Trade, 2000

Synopsis

Robert Collier's sales letters were successful because he wrote to his readers' needs. Although Collier wanted folks to order products, his letters were friendly and personal, and he always began by looking at things from the reader's perspective. His sales shrewdness and writing expertise placed hundreds of millions of dollars in his clients' pockets, and he is still today considered America's premier sales letter copywriter.

Finally, after many years, "The Robert Collier Letter Book" is back in print. This book contains his now-legendary collection of classic sales letters -- there is no added, extraneous advertising to inflate its price. Those who have been successful in selling have learned what to say and how to say it. These brilliant sales letters, created by Robert Collier, can help you learn to do both, quickly and easily.

About this title

About the Author

The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages " during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher.

Edition details

• Publisher: Prentice Hall Trade
• Publication date: 2000
• Language: English
• ISBN 10: 013781500X
• ISBN 13: 9780137815005
• Binding: Hardcover