This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfuully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today - skills that help students gain a competitive edge whether as employees vying for corproate positions, entrepreneurs competing for sponsors, or small-business owners competing for customers. *Offfers practical, realistic assignments, giving students; (1) vivid view of business communication; (2) on-the-job practice applying newly learned principles; and (3) exposure to all types and sizes of organizations, both domestic and international.
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The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.
"About this title" may belong to another edition of this title.
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