In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
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Seller: SellOnline2020, PLAISTOW, NH, U.S.A.
Soft cover. Condition: New. Brand New International Edition textbook. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in US or Canada. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. Seller Inventory # 002213
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Seller Inventory # 00105643169
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0137864892-8-1
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Condition: Very Good. Seller Inventory # CIN0137864892VG
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Condition: Good. Seller Inventory # CIN0137864892G