Items related to Sales Promotion: Concepts, Methods and Strategies
Synopsis
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
"synopsis" may belong to another edition of this title.
About the Author
Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Sales Promotion: Concepts, Methods and Strategies
Stock Image
Sales Promotion: Concepts, Methods and Strategies
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0137881673I4N00
Quantity: 1 available
Stock Image
Sales Promotion: Concepts, Methods and Strategies
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0137881673I3N10
Quantity: 1 available
Stock Image
Sales Promotion: Concepts, Methods and Strategies
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15. Seller Inventory # G0137881673I4N00
Quantity: 1 available
Stock Image
Sales Promotion: Concepts, Methods and Strategies
Seller: PAPER CAVALIER UK, London, United Kingdom
Seller rating 5 out of 5 stars
Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9780137881673-3
Quantity: 1 available
Seller Image
Sales Promotion: Concepts, Methods and Strategies
Seller: Book Broker, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. 969 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 969 Gebundene Ausgabe, Maße: 19.05 cm x 3.18 cm x 24.77 cm. Seller Inventory # 661052299
Quantity: 1 available
Stock Image
Sales Promotion: Concepts, Methods and Strategies
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # D7S9-1-M-0137881673-3
Quantity: 1 available
Stock Image
Sales Promotion: Concepts, Methods and Strategies
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0137881673
Quantity: 1 available