Items related to Consumer Behavior: Buying, Having, and Being (4th Edition)
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
"synopsis" may belong to another edition of this title.
From the Publisher:
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices -- explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
From the Back Cover:
This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date1998
- ISBN 10 0137957254
- ISBN 13 9780137957255
- BindingHardcover
- Number of pages608
- Rating
Buy New
Learn more about this copy
US$ 81.31
Shipping:
FREE
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behavior - Buying, Having, And Being
Published by
Pearson College Div
(1998)
ISBN 10: 0137957254
ISBN 13: 9780137957255
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-296366
Buy New
US$ 81.31
Convert currency
Stock Image
Consumer Behavior - Buying, Having, And Being
Published by
Pearson College Div
(1998)
ISBN 10: 0137957254
ISBN 13: 9780137957255
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-270193
Buy New
US$ 81.31
Convert currency
Stock Image
Consumer Behavior - Buying, Having, And Being
Published by
Pearson College Div
(1998)
ISBN 10: 0137957254
ISBN 13: 9780137957255
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-270193
Buy New
US$ 84.11
Convert currency