Items related to Services Marketing: Text, Cases and Readings
Synopsis
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
"synopsis" may belong to another edition of this title.
Product Description
544pages. in8. Broché.
From the Back Cover
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.
Distinguishing Features of Services Marketing, Fourth Edition
This highly readable book includes
- a strong managerial orientation and strategic focus
- use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants
- incorporation of key academic research findings
- use of interesting examples to link theory to practice
- inclusion of carefully selected readings and cases to accompany the text chapters
"About this title" may belong to another edition of this title.
- PublisherPearson Education (US)
- Publication date1991
- ISBN 10 0138070172
- ISBN 13 9780138070175
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages544
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Services Marketing: Text, Cases and Readings
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0138070172. Seller Inventory # 9131040
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Services Marketing: Text, Cases and Readings
Published by
Pearson Education (US) 01/02/1991, 1991
ISBN 10: 0138070172
ISBN 13: 9780138070175
Used
Softcover
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780138070175
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Services Marketing: Text, Cases and Readings
Published by
Pearson Education (US) 01/02/1991, 1991
ISBN 10: 0138070172
ISBN 13: 9780138070175
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780138070175
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Services Marketing: Text Cases and Readings
Seller: crealivres, La fontennelle, France
Seller rating 5 out of 5 stars
Condition: Good. Envoi rapide Bon Etat. in8. 1991. Broché. 544 pages. Good. Seller Inventory # 186632
Quantity: 1 available
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Services Marketing
Published by
Prentice-Hall International, 1991
ISBN 10: 0138070172
ISBN 13: 9780138070175
Used
Paperback
Seller: Book Express (NZ), Wellington, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. 2nd edition. 526 pages. Cover wornThis work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in d ifferent types of service businesses. Emphasizing the link between analysis, pla. Seller Inventory # 1294q
Quantity: 1 available