Items related to Multivariate Data Analysis (7th Edition)
Synopsis
For graduate and upper-level undergraduate marketing research courses.
For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.
In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
"synopsis" may belong to another edition of this title.
From the Back Cover
KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques
MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2009
- ISBN 10 0138132631
- ISBN 13 9780138132637
- BindingPaperback
- LanguageEnglish
- Number of pages816
- Rating
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