From the Preface: "This text is suitable for a one- or two-semester introductory course aimed at business or economics majors... In writing this text, I have been conscious of the importance of persuading students to invest the time and effort needed to absorb the methodology of statistical analysis. My strategy has been to include many real and realistic examples and exercises taken from the business literature, including the fields of accounting, economics, finance, marketing, industrial organization, and organizational behavior..."
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Newbold cultivates an understanding of statistical principles and practices, making clear the rationale behind each technique as it is performed. Students discover both how and why particular methods of data analysis are appropriate in specific situations, making them better consumers and managers.
A book in business statistics.
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