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Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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- PublisherTaylor & Francis
- Publication date1987
- ISBN 10 0138515107
- ISBN 13 9780138515102
- BindingHardcover
- Edition number1
- Number of pages416
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Published by
Taylor & Francis
(1987)
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ISBN 13: 9780138515102
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Published by
Taylor & Francis
(1987)
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ISBN 13: 9780138515102
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Taylor & Francis
(1987)
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ISBN 13: 9780138515102
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THE STRATEGY AND TACTICS OF PRIC
Published by
Taylor & Francis
(1987)
ISBN 10: 0138515107
ISBN 13: 9780138515102
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Hardcover
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