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Synopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Published by
Prentice Hall, Englewood Cliffs, New Jersey, 1987
ISBN 10: 0138515107
ISBN 13: 9780138515102
Used
Hardcover
Seller: Aspen Book Co., Denver, CO, U.S.A.
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Hardcover. Condition: Very Good. This hardcover edition is in very good condition. The dust jacket is intact with only minor wear visible. The binding is strong, and the pages are clean and unmarked. Overall, it is well-preserved for a book published in 1987. very good with minor wear visible. Seller Inventory # A17-B5-JRM-0482
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Seller: Amazing Books Pittsburgh, Pittsburgh, PA, U.S.A.
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hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Very good condition, no observable damage to cover, pages, or binding/spine. Cover art bright and clear, no scratches or smudges. Pages in very good condition, no markings or tears in book. Binding still fully intact, no signs of wear or damage from previous use. Hardcover copy. EG. Seller Inventory # D26474
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making Nagle, Thomas T.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Seller: HPB-Ruby, Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463431922