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Synopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-making
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002445615
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0138515107. Seller Inventory # 9301850
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making Nagle, Thomas T.
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hardcover. Condition: Very Good. clean well kept hardcover copy with dust jacket, inscribed by author, price tag unclipped, no markings, stickers or stains. fast shipping with tracking number. Seller Inventory # HOHO-358-02-03-2021
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The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
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