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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Book Description Prentice Hall Trade, 1980. Paperback. Condition: New. Never used!. Seller Inventory # P110139068910
Book Description Prentice Hall Trade, 1980. Condition: New. book. Seller Inventory # M0139068910
Book Description Condition: New. New. Seller Inventory # S-0139068910