A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
"synopsis" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Seller Inventory # 00110681866
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 4th Rev. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0139068910-11-1
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. Seller Inventory # CIN0139068910G
Seller: HPB-Red, Dallas, TX, U.S.A.
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_471825551
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Paperback. Condition: Fair. No Jacket. Revised edition. Cover and binding are worn but intact. A reading copy in fair condition. Secure packaging for safe delivery. Seller Inventory # 1864292547
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the covers and spines. Mostly clean interior pages with occasional underlining to thte text. Secure packaging for safe delivery. Seller Inventory # 1661293854
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Paperback. Condition: Fair. No Jacket. Revised edition. Covers show shelf wear with light scuffing and heavy bumping to the corners. Binding is cracked with gutter fully showing at page 238. Interior covers are lightly scuffed with age toning. Page edges are lightly scuffed and smudged. Lower right corner of text block is heavily bumped but does not impede the text. Interior pages are unmarked. Secure packaging for safe delivery. Seller Inventory # 1660870017
Seller: Lost Books, AUSTIN, TX, U.S.A.
Trade paperback. Condition: Good. 4th ed. Trade paperback (US). 318 p. Audience: General/trade. Seller Inventory # Alibris.0019086
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Paperback. Condition: Good. No Jacket. Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Light scuffing and smudging to covers and spine strip. Light creasing visible across spine strip and exterior hinges. Secure packaging for safe delivery. Seller Inventory # 1861842934
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Paperback. Condition: Good. No Jacket. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Bumping visible to corners of covers and ends of spine strip. Light scuffing and smudging to covers and spine strip. Secure packaging for safe delivery. Seller Inventory # 1855584210