John Caples Tested Advertising Methods

ISBN 13: 9780139069093

Tested Advertising Methods

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9780139069093: Tested Advertising Methods
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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

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Other Popular Editions of the Same Title

9780130957016: Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Featured Edition

ISBN 10:  0130957011 ISBN 13:  9780130957016
Publisher: Prentice Hall, 1998
Softcover

9780132446099: Tested Advertising Methods (Business Classics Series)

Prenti..., 1997
Hardcover

9780139068911: Tested Advertising Methods

Prenti..., 1980
Softcover

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