Synopsis
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Tested Advertising Methods
Seller: Under Charlie's Covers, Bernalillo, NM, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 4th Edition. Very good red tweed boards in a very good dust jacket. Revised and enlarged with 82 pages of illustrations. Seller Inventory # 002691
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Tested advertising methods
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_449074849
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Tested advertising methods
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N01
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Tested advertising methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N01
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. 1978 printing. Moderate wear to the dust jacket with some chipping and creasing. Moderate wear to the boards. Sound binding. Clean interior pages. This could have light cosmetic flaws, but remains in good condition. Dust jacket condition is Good. This copy is the Revised Edition of the published work. Secure packaging for safe delivery. Seller Inventory # 1675063625
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. COPYRIGHT 1974. VINTAGE PRINTING. CLEAN COVER AND CONTENT PAGES. See photos for more information. Secure packaging for safe delivery. Seller Inventory # 1767626393
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. DJ has moderate edge wear with scuffing and tearing along the edges. Tail of the spine has white inventory sticker. Boards have light shelf rubbing with scuffing and bumping. Binding is tight. Endpages have light scuffing. Page edges have light scuffing and smudging. Interior pages are unmarked. Secure packaging for safe delivery. Seller Inventory # 1668391824