Synopsis
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Tested advertising methods
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_449074849
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Tested advertising methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N00
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Tested advertising methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I5N00
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Tested advertising methods
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N01
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Tested advertising methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0139069097I3N01
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. COPYRIGHT 1974. VINTAGE PRINTING. CLEAN COVER AND CONTENT PAGES. See photos for more information. Secure packaging for safe delivery. Seller Inventory # 1767626393
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Tested advertising methods
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. DJ has moderate edge wear with scuffing and tearing along the edges. Tail of the spine has white inventory sticker. Boards have light shelf rubbing with scuffing and bumping. Binding is tight. Endpages have light scuffing. Page edges have light scuffing and smudging. Interior pages are unmarked. Secure packaging for safe delivery. Seller Inventory # 1668391824
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Tested Advertising Methods
Seller: Lost Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Hard cover. 4th Rev and Enl ed. 318 p. Audience: General/trade. Good in good dust jacket. Some highlighting in text, appears limited to first few chapters. Seller Inventory # Alibris.0015630
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Tested Advertising Methods
Seller: Lost Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
4th Rev and Enl ed. 318 p. Audience: General/trade. Very good in very good dust jacket. Seller Inventory # Alibris.0015897