Multivariate Data Analysis (International Edition) - Softcover

Hair, Joseph F.; Tatham, Ronald L.; Anderson, Rolph E.; Black, William

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9780139305870: Multivariate Data Analysis (International Edition)

Synopsis

For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.

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