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Using Research in Public Relations: Applications to Program Management - Softcover

Broom, Glenn M.; Dozier, David M.

 
9780139391668: Using Research in Public Relations: Applications to Program Management
Softcover
ISBN 10: 0139391665 ISBN 13: 9780139391668
Publisher: Prentice Hall, 1996
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A reader-friendly guide to research methods used in public relations.

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From the Back Cover:
The first research method book specifically for pubic relations. Comprehensive research/how-to book. Contains virtually everything an aspiring researcher for PR would need to know!

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  • PublisherPrentice Hall
  • Publication date1996
  • ISBN 10 0139391665
  • ISBN 13 9780139391668
  • BindingPaperback
  • Edition number1
  • Number of pages450

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Broom, Glenn M., Dozier, David M.
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Using Research in Public Relations: Applications to Program Management Broom, Glenn M. and Dozier, David M.
Published by Prentice Hall (1996)
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