Using Research in Public Relations: Applications to Program Management - Hardcover

Broom, Glenn M.; Dozier, David M.

 
9780139391668: Using Research in Public Relations: Applications to Program Management

Synopsis

A reader-friendly guide to research methods used in public relations.

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From the Back Cover

The first research method book specifically for pubic relations. Comprehensive research/how-to book. Contains virtually everything an aspiring researcher for PR would need to know!

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