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Webster's New World Dictionary of Media and Communications - Hardcover

 
9780139697593: Webster's New World Dictionary of Media and Communications

Synopsis

The only single source for definitions of the terms used in the media and communications field, this unique reference contains 25,000 definitions from broadcasting, advertising, publishing, and more.

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A "dinky" is a "small locomotive" or "anything small or compact, particularly a low-power spotlight . . .origin may be from 'dink,' which is Scottish for 'neat', or from baseball slang--a slow curve, called a 'dipsy-doo,' once called a 'dinky-doo.' " Such is the depth and breadth of information found in this comprehensive and well-designed dictionary. It currently has little competition, except for the Longman Dictionary of Mass Media & Communication ( LJ 8/82), an exceptional, if slightly dated, source. With its more than 30,000 total definitions (including jargon and slang) in a wide range of areas including communications technology, marketing, journalism, book publishing, graphic arts, advertising, and printing, this is a necessary purchase for communications collections and most academic and public libraries.
- Jo Cates, Poynter Inst . for Media Studies, St. Petersburg, Fla.
Copyright 1990 Reed Business Information, Inc.

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Weiner, Richard S.
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ISBN 10: 0139697594 ISBN 13: 9780139697593
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