Items related to The Young and Rubicam Traveling Creative Workshop
Synopsis
Describes how Young & Rubicam encourages creativity, looks at some of the firm's successful advertising campaigns, and discusses product identity, image impact, and market strategy
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From Library Journal
Norins, a former vice president at the Young & Rubicam advertising agency and author of The Compleat Copywriter ( LJ 6/15/66), here writes about the creative processes that go into formulating advertising campaigns. This discussion, laden with case-study examples, is a distillation of the in-house seminars Norins and other Young & Rubicam executives have conducted throughout the agency's 22 branches worldwide.
- Judy Quinn, "Library Journal"
Copyright 1989 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall Direct
- Publication date1990
- ISBN 10 0139731164
- ISBN 13 9780139731167
- BindingHardcover
- LanguageEnglish
- Number of pages311
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The Young and Rubicam Traveling Creative Workshop
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The Young and Rubicam Traveling Creative Workshop
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Pearson Education, Limited, 1990
ISBN 10: 0139731164
ISBN 13: 9780139731167
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The Young and Rubicam Traveling Creative Workshop
Published by
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ISBN 10: 0139731164
ISBN 13: 9780139731167
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