Synopsis
As the Internet continues to impact the way we live, the business world is significantly changing too. Learn more about the major opportunities, limitations, and issues of managing business on the Web today. Reflecting and integrating the authors' extensive experience as academicians, consultants, and practitioners, this is a complete overview and sourcebook of global E- commerce.
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From the Back Cover
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.
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Electronic Commerce: A Managerial Perspective
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Electronic Commerce : A Managerial Perspective
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Pearson Education, Limited, 1999
ISBN 10: 0139752854
ISBN 13: 9780139752858
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Electronic Commerce : A Managerial Perspective
Published by
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ISBN 10: 0139752854
ISBN 13: 9780139752858
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Electronic Commerce: A Managerial Perspective
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