Synopsis
How is it that in an argument both sides are always right? Dr. Edward de Bono bases this book on the Black Cylinder Experiment, with 1,000 participants, from which he derived that debaters fall into four categories of "rightness": emotional, logical, unique, and recognition rightness. In addition to exploring these four states, de Bono names five levels of understanding and five major mistakes of thinking.
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About the Author
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
www.debono.com
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