Items related to Naked Consumer: How Our Private Lives Become Public...
Synopsis
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
"synopsis" may belong to another edition of this title.
About the Author
Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.
From Library Journal
Larson, a business journalist, takes a somewhat paranoid look at how market researchers and giant databanks invade our privacy and compile vast amounts of information that could be used against individuals or groups. However, in spite of being studied like bugs, consumers still manage to confound the researchers. While Larson acknowledges that, if marketing campaigns were perfectly aimed, people would receive ads for products that they wanted, and that they might even welcome this attention, the effort to find these customers is viewed as sinister, because of the chance of the wrong people accessing the information. David Duke's candidacy is cited as an example of the danger. Larson also explores and deplores political pollsters' effects on elections. This title might interest both market researchers and the public because of its detailed accounts of ongoing research. It would have appeal in public libraries with business or consumer collections.
- Sue McKimm, Cuyahoga Cty. P.L., Cleveland
Copyright 1992 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherPenguin Books
- Publication date1994
- ISBN 10 0140233032
- ISBN 13 9780140233032
- BindingPaperback
- Number of pages288
- Rating
Buy New
Learn more about this copy
US$ 17.36
Shipping:
US$ 3.99
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business. Seller Inventory # BOS-Q-08e-01198
Quantity: 1 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.5. Seller Inventory # 353-0140233032-acp
Quantity: 1 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Books Unplugged, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.5. Seller Inventory # bk0140233032xvz189zvxgdd
Quantity: 1 available
Stock Image
The Naked Consumer How Our Pri
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074442333
Quantity: 1 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Polly's Books, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. A good softcover copy with a tight and square binding. Softcovers are very good (clean, no creasing, no edge wear). Text is clean but has lightly yellowed. Seller Inventory # 44492
Quantity: 1 available
Stock Image
Naked Consumer : How Our Private Lives Become Public Commodities
Published by
Penguin Publishing Group, 1994
ISBN 10: 0140233032
ISBN 13: 9780140233032
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4275131-6
Quantity: 1 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.5. Seller Inventory # 353-0140233032-vrg
Quantity: 1 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780140233032
Quantity: Over 20 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Ergodebooks, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Reprint edition. After receiving a sudden surge of junk mail directed at new parents-even though his wife at the time was merely pregnant- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the governments role in helping companies learn about you. Seller Inventory # SONG0140233032
Quantity: 1 available
Stock Image
Naked Consumer: How Our Private Lives Become Public Commodities
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very good. Seller Inventory # UsedCamp0140233032
Quantity: 1 available