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Synopsis
Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
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Review
The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
About the Author
Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.
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- PublisherPENGUIN UK
- Publication date2008
- ISBN 10 014103582X
- ISBN 13 9780141035826
- BindingPaperback
- Number of pages160
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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics)
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The Medium is the Massage (Paperback)
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Penguin Books Ltd, London, 2008
ISBN 10: 014103582X
ISBN 13: 9780141035826
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Paperback. Condition: NEW. Paperback. 30 years after its publication, The Medium is the Massage remains McLuhan's most entertaining, provocative, and piquant bookWell known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man.The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series. Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780141035826
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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics)
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The Medium is the Massage (Penguin Modern Classics)
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ISBN 10: 014103582X
ISBN 13: 9780141035826
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