Perfumes: The A-Z Guide - Softcover

Turin, Luca; Sanchez, Tania

Softcover

ISBN 10: 0143115014 ISBN 13: 9780143115014

Publisher: Penguin Books, 2009

Synopsis

Pompous names, bizarre ads, hundreds of new scents a year?the multibillion-dollar business of fragrance has long resisted understanding. At last the first critical?and critically acclaimed?guide to perfume illuminates the mysteries of this secretive industry. Lifelong perfume fanatics Luca Turin (best known as the subject of Chandler Burr?s The Emperor of Scent) and Tania Sanchez exalt, wisecrack, and scold through their reviews with passion, eloquence, and erudition, making this book a must-have for anyone looking for a brilliant fragrance?or just a brilliant read.

About this title

Review:

The first book of its kind: a definitive guide to the world of perfume

Luca Turin and Tania Sanchez are experts in the world of scent. Turin, a renowned scientist, and Sanchez, a longtime perfume critic, have spent years sniffing the world's most elegant and beautiful--as well as some truly terrible--perfumes. In Perfumes: The Guide, they combine their talents and experience to review more than twelve hundred fragrances, separating the divine from the good from the monumentally awful. Through witty, irreverent, and illuminating prose, the reviews in Perfumes not only provide consumers with an essential guide to shopping for fragrance, but also make for a unique reading experience.

Perfumes features introductions to women's and men's fragrances and an informative "frequently asked questions" section including:
· What is the difference between eau de toilette and perfume?
· How long can I keep perfume before it goes bad?
· What's better: splash bottles or spray atomizers?
· What are perfumes made of?
· Should I change my fragrance each season?

Perfumes: The Guide is an authoritative, one-of-a-kind book that will do for fragrance what Robert Parker's books have done for wine. Beautifully designed and elegantly illustrated, this book will be the perfect gift for collectors and anyone who's ever had an interest in the fascinating subject of perfume.

Picking a Perfect Perfume

For Perfumes: The Guide, Luca Turin and Tania Sanchez tested nearly 1,500 fragrances--some glorious, some foul. Here they offer some humble advice on finding something worth loving among the stinkers.

1. Smell top to bottom
Perfumes usually unfold in three (often very different) stages: the sparkling first few minutes are the fragrance's top note, followed by its true personality, known as the heart note, and ending with the base note, aka the drydown, hours later. Something you love at the counter you may loathe by the parking lot. We recommend top-to-bottom tests on skin and on paper, since some scents that disappoint on the heat of skin may shine on your shirtsleeve.

2. Write it down
Bring a pen to write names on paper test strips, so you're not in anguish hours later, trying to recall which is the third scent from the left that transports you to Shangri-La. Keep a cheap, possibly extremely trashy paperback on hand, so you can store strips between pages to keep them separate.

3. Rest your nose
Noses tune out, which is why you can smell your friends' homes but not your own. Smell no more than five scents per day on paper strips and try on only the best one or two, to keep your nose reliable.

4. Check the radiance
To get a good sense of how the perfume will smell to other people as you walk past, try spraying a test strip and leaving it in the room while you step out for a bit. Come back fifteen minutes later and breathe in: that's the radiance.

About the Author:

Luca Turin was born in 1953 and educated in France, Italy, and the United Kingdom. He holds a PhD in biophysics from the University of London and was for ten years a tenured staff member of the Centre National de la Recherche Scientifique (CNRS). From 1993 to 2000 he was lecturer in biophysics at University College London. Since 1996 he has worked on primary olfactory reception and the prediction of odor character. In 2001 he became chief technical officer of Flexitral, where he uses his theory of olfaction to design new fragrances and flavor molecules.He wrote the very first perfume guide in 1992, a relatively small (270 fragrances), literary, and confidential affair. Although out of print and out of date, his guide has achieved cult status among perfume aficionados. He has twice won the highest honor for perfume writing in France, the Prix Jasmin, in 2001 and 2004. Turin's fame is partly based on a BBC documentary about his scientific work, A Code in the Nose, which still airs in reruns all over the world. Turin's book The Secret of Scent was released to critical acclaim in 2006. 

Tania Sanchez is a writer of poetry, fiction, and essays, a sometime journalist, and a senior editor for a small nonfiction publishing house in New York. She is also an avid perfume collector and all-around perfume expert. She has contributed hundreds of perfume reviews on several of the perfume boards and blogs, as well as writing her own blog, which not infrequently deals with perfume. She provided editorial advice in exchange for perfume during the development of Luca Turin's The Secret of Scent.

About this edition

• Publisher: Penguin Books
• Publication date: 2009
• ISBN 10: 0143115014
• ISBN 13: 9780143115014
• Binding: Paperback
• Edition number: 1
• Number of pages: 640