" This elegantly written and useful book . . . describes how, for millennia, human beings have struggled to rein in desire." -USA Today
At a time when the fallout from reckless spending and unrestrained consumption is fueling a national malaise, Daniel Akst delivers a witty and comprehensive investigation of the central problem of our time: how to save ourselves from what we want. Temptation reminds us that while more calories, sex, and intoxicants are readily available than ever before, crucial social constraints have eroded, creating a world that sorely tests the limits of human willpower. Referencing history, literature, psychology, philosophy, and economics, Akst draws a vivid picture of the many-sided problem of desire-and delivers a blueprint for how we can steer shrewdly away from a campaign of self-destruction.
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A native New Yorker, Daniel Akst is a well-known journalist who has worked at the LA Times and Wall Street Journal and now writes a monthly column in the Sunday New York Times. He also writes regularly for the Wall Street Journal culture pages, and has appeared in many other publications, including American Heritage, the Boston Globe, the Christian Science Monitor, Civilization, Technology Review, the Washington Monthly, and on both public radio and television. His first book, Wonder Boy (Scribners), chronicled the eye-popping ZZZZ Best fraud perpetrated by teenage entrepreneur Barry Minkow, and was named one of the 10 best of 1990 by Business Week. He is also the author of The Webster Chronicle published by BlueHen in October 2001.
Akst is a graduate of the University of Pennsylvania who spent 13 years in Los Angeles before moving to the Hudson Valley, where he lives with his wife and two sons.
In a book full of startling facts, this might be the most startling: of the 2.5 million deaths in the U.S. annually, “something approaching half could be prevented . . . if people simply managed to lead healthier lives.” But this isn’t a book about living a healthier lifestyle. It’s an exploration of “the challenge of moderation in the face of freedom and affluence.” The weapons of mass consumption, Akst calls them, are everywhere. We eat too much food, spend too much money, have too much sex. It’s not that we lack willpower; rather, the temptations have vastly multiplied over the years. In the course of defining the reasons why self-control is becoming such a rare commodity, Akst examines our tendency to blame everything except ourselves, citing a woman he met who blamed excess weight on genetics, fast food, advertising, and high-fructose corn syrup—all while polishing off two plates of waffles and cream cheese. It is this kind of willful self-destruction, Akst concludes, that’s killing us in greater and greater numbers. A very thought-provoking and colorfully written book. --David Pitt
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