Leapfrog: The New Revolution for Women Entrepreneurs - Softcover

Niño, Nathalie Molina; Grace, Sara

Softcover

ISBN 10: 0143132202 ISBN 13: 9780143132202

Publisher: TarcherPerigee, 2018

Synopsis

For women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business.

"A must-read for any woman who has a great idea and the nagging thought that doors are closed to her; Molina Niño helps to blow them open."--Publishers Weekly

Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male.

Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It's filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice--the kind that assumes you have rich friends and family and a public relations team.

Refreshingly frank and witty, author Nathalie Molina Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.

About this title

About the Author

Nathalie Molina Niño is the CEO and founder of BRAVA Investments, investing in high-growth, innovative businesses that deliver a measurable economic benefit to women. A technologist and coder by training, Molina Niño launched her first tech startup at the age of twenty. Molina Niño is also the cofounder Entrepreneurs@Athena at the Athena Center for Leadership Studies of Barnard College at Columbia University. She has served as a business and global growth advisor to industry leaders in the for- and non-profit sectors, including Disney, Microsoft, MTV, Mattel, and the Bill & Melinda Gates Foundation. Most recently, she stepped in as CRO of PowerToFly and led the launch campaign for Nely Galán's New York Times bestseller and company, Self-Made.

Excerpt. © Reprinted by permission. All rights reserved.

Women receive just 2.5 percent of venture capital (VC) funding— and of those, about 0.2 percent are women of color. Women simply don’t have access to the capital that men do.
 
I recently spoke on a panel of women investors to a packed room of both women and men eager to talk about how to get to gender parity in business. As we talked about market trends we’d been seeing, I mentioned one that seems at odds with the stats just mentioned: Black women and Latinx are starting companies at a faster rate than anyone else in this country. In fact, 78 percent of new women-owned firms are started by women of color. When we got to the Q& A period, a wise woman in the front row di­rected a question to one of my co-panelists, a woman who runs a fund that invests in early-stage, women-led businesses, largely in tech.
 
“You said today that you’ve invested in more than sixty compa­nies,” she said. “Nathalie was talking about how women of color are starting companies more than anyone else in this country. How many of your sixty- plus companies are led by women of color?”
 
If you identify with what I’ve written so far, I doubt you’ll be surprised to hear the answer: Big. Fat. Zero.
 
Big fat zero is a big fat problem. Women—and women of color in particular—are starting businesses like crazy, but they rarely grow beyond supporting their owner, too small to court invest­ment. In the case of my co-panelist who funds women- owned startups, the problem is more complex than simply turning down women of color. She has a pipeline problem that goes beyond race. The entrepreneurs making it into VC conference rooms represent a tiny, privileged sliver of women. They are mostly white and well-off, with institutions like HBS, Goldman, or Google on their ré­sumés.
 
They’re still kickass founders, and funds like my co-panelist’s are doing important work. But if you’re like most women, you have no idea how you’re going to get into any investor’s office. You probably haven’t grown beyond solopreneurship or the side hustle because you’ve got one or all of these problems:
 
· You don’t have personal capital—tens of thousands of dollars in a rainy-day fund —or the spare time to spot opportunities, strategize, and think big.
· You don’t have friends or family who can invest their money or contribute key resources, like time with the family lawyer or a rent-free place to live.
· You didn’t go to fancy schools, so you don’t have ready-made networks and cultural capital to create the client and market­ing relationships that would help you jump to the next level.
 
Without these assets, many bright, entrepreneurial women get stuck in what I have started to call the Valley of Death—that long stretch between a one-woman show and a scalable business that becomes a household name. Many women never make the shift to entrepreneur at all. We’re too busy paying rent or putting food on the table.
 
This opportunity gap is why I founded BRAVA Investments. We invest in companies not based on whether they have women founders but on whether they can prove that they will economi­cally benefit as many women as possible. My goal isn’t to find a woman and make her into the next Zuckerbergian billionaire so much as it’s to find companies that can level the playing field for a billion women. I want companies that can change systems, by put­ting money and power in the pockets of many women so they can be armed with those bootstraps everyone’s so fond of romanticiz­ing. Only then will we see women begin to rival men in building companies that change the future of their families and the world.
 
But I’m impatient, one of my better qualities. So one day I started thinking: BRAVA is important because it attacks the sys­temic problem, but how do I help the women who are ready to be entrepreneurs today? How do I help all of them make it past the Valley of Death?
 
I started thinking about something I had seen in South Amer­ica. In the Andes, where my family is from, indigenous farmers who never had a landline now walk around with two smartphones in their pockets, a technological advance that has allowed them to bank, shop, and even sell their products and services to anyone in the world. They have leapfrogged what outsiders would have thought were absolute limitations on their potential.
 
And so I started to ask myself—and soon, every entrepreneur I knew—a question: What would be the equivalent of two smart­phones in the pockets of every woman in this country who wanted to beat the odds to build and grow a business?
 
From there Leapfrog was born, a compilation of the best hacks I’ve come across to work around, leap over, or straight-up annihi­late the seemingly intractable hurdles facing those of you trying to cross the Valley of Death, or bootstrap without bootstraps. I’ve called upon everyone I know who has gone from zero to scalable business to share their best secrets. Peo­ple like:
 
· Arlan Hamilton, who was sleeping on the floor of San Fran­cisco’s airport when she finally signed the first investor to Backstage Capital, her fund focused on women-, people of color–, and LGBT- led businesses.
· John Henry, a black Latinx doorman who started a dry-cleaning delivery service, grew it to fifteen employees, built an app, and then was acquired for $1 million by one of his vendors—all by the age of twenty-one.
· Kat Cole, who started her career as a Hooters waitress and became the president of Cinnabon and now the COO of Focus Brands, the parent company to Cinnabon, Auntie Anne’s, and Carvel, among others, which together have sup­ported thousands of new entrepreneurs by offering affordable franchise business opportunities.
 
You’ll learn about their personal experi­ences with loopholes and shortcuts that work even if you aren’t starting with money, cultural capital, or connections. Use this book to support you as you leap higher and faster than anyone—including we ourselves—thinks possible.

Edition details

• Publisher: TarcherPerigee
• Publication date: 2018
• ISBN 10: 0143132202
• ISBN 13: 9780143132202
• Binding: Paperback
• Language: English
• Number of pages: 256