New Rules of Business: 7.75 - Softcover

Srivastava, Rajesh

Softcover

ISBN 10: 0143446924 ISBN 13: 9780143446927

Publisher: Penguin Random House India Pvt. Ltd, 2019

Synopsis

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

About this title

About the Author

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care, and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of S.P. Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others. Throughout his career, his writings have appeared in various publications including Outlook, Telegraph, Mid-Day, Business Standard, and Mint.

This is his first book. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.

Edition details

• Publisher: Penguin Random House India Pvt. Ltd
• Publication date: 2019
• Language: English
• ISBN 10: 0143446924
• ISBN 13: 9780143446927
• Binding: Paperback
• Number of pages: 352