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About the Author
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
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Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
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