Who Blunders and How: The Dumb Side of the Corporate World - Softcover

Banerjee, Robin

Softcover

ISBN 10: 0143464590 ISBN 13: 9780143464594

Publisher: Penguin Business, 2024

Synopsis

Many big companies―famous brands, once loved and revered―often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish. Many businesses fail to address and wisdom from their trying experiences. Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled. Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines this basic truth. Every business is tested for endurance and accomplishment but only a few extract strength once considered as the great ones to emulate, all failed to live up to their repute. Instances of business blunders and bloopers are many. They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, corporate fraud, unmanageable debts and numerous others. This book will help you understand many famous, frequent and common mistakes committed by businesses over time. The lessons learnt should enable you to run your businesses with lesser hiccups and maximize stakeholder returns.

About this title

About the Author

Robin Banerjee is the chairman of Nucleon Research Pvt Ltd, a global clinical research organization. Prior to this, he was the managing director of Caprihans India Ltd between 2012 and 2022. His earlier experiences spread across continents and industries, in senior management positions including Hindustan Unilever (as general manager), Arcelor Mittal Germany (as managing director), Thomas Cook (as executive director), Essar Steel (as executive director), and Suzlon Energy (as group CFO and member of the global boards).
He is a chartered accountant (FCA), cost and management accountant (FCMA), company secretary (FCS), and master of commerce (M Com).
He is the recipient of several business accolades including:

'Hall of Fame’ award from CFO India magazine, for “finance” in February 2023;
‘Hall of Fame’ award from Manufacturing Today magazine for “manufacturing” in September 2023;
‘Ethical Businessman’ award from Rotary International in 2019.

Edition details

• Publisher: Penguin Business
• Publication date: 2024
• Language: English
• ISBN 10: 0143464590
• ISBN 13: 9780143464594
• Binding: Paperback
• Number of pages: 312