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American business: An introduction - Hardcover

 
9780155022829: American business: An introduction

Synopsis

CONTENTS: ~preface ~prologue Part 1 - the American business environment Part 2 - management of financial resources Part 3 - management of human and physical resources Part 4 - management of the marketing function Part 5 - management control and management of information Part 6 - internal constraints and international involvements appendix suggested readings glossary index

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  • PublisherHarcourt Brace Jovanovich
  • Publication date1978
  • ISBN 10 0155022822
  • ISBN 13 9780155022829
  • BindingHardcover
  • LanguageEnglish
  • Edition number4
  • Number of pages650

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Mauser, Ferdinand F
Published by Harcourt Brace Jovanovich, 1978
ISBN 10: 0155022822 ISBN 13: 9780155022829
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