Sternberg's text balances accessible writing, practical applications and research scholarship, including biologically oriented information. It explores the basics of cognitive psychology through its coverage of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, cognitive development, and intelligence.
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Robert J. Sternberg, the current President of APA (American Psychological Association) is IBM Professor of Psychology and Education in the Department of Psychology at Yale University. Dr. Sternberg received his B.A. from Yale and his Ph.D. in Psychology from Stanford University. He has received numerous awards, including the James McKeen Cattell Award from the American Psychological Society; the Early Career and McCandless Awards from the American Psychological Association; and the Outstanding Book, Research Review, Sylvia Scribner and Palmer O. Johnson Awards from the AERA. In addition, Dr. Sternberg has been editor of the PSYCHOLOGICAL BULLETIN and the AMERICAN PSYCHOLOGICAL ASSOCIATION REVIEW OF BOOKS: CONTEMPORARY PSYCHOLOGY.
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