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Ronald B. Adler is Professor of Communication Emeritus at Santa Barbara City College.
Lawrence Rosenfeld is Professor of Communication at the University of North Carolina at Chapel Hill.
Russell F. Proctor II is Professor of Communication at Northern Kentucky University.
"This text is so enjoyable to read and covers most of the major principles so well. The real kicker is that the students tell me they refuse to sell it back after the end of the semester because they think it will be useful during the rest of their lives. That's quite a recommendation."--Beverly Kelly, California Lutheran University
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