2000 Professional's Guide to Target Marketing: How to Gain Profitable New Business - Softcover

Unknown Author

Softcover

ISBN 10: 0156070510 ISBN 13: 9780156070515

Publisher: Aspen, 2000

Synopsis

The Professional's Guide to Target Marketing will help you to market more efficiently and effectively. Our practical guide will provide you with the strategies you need to develop enduring relationships with current or prospective clients and avoid resorting to fee-cutting and other 'bottom-line eroding' marketing tactics. We offer you practical guidance on preparing for meetings, conducting interviews, offering solutions, and obtaining firm commitments. This resourceful text will help you differentiate your services from competitors.

The companion CD-ROM contains sample presentations, planning tables, checklists, worksheets, and other tools for more effective marketing.

Determine the type of client you want to attract
Develop contacts that evolve into profitable new clients
Improve and expand the services offered to current clients
See situations from the client's point of view
Present the benefits of your services in the most effective manner

About this title

From the Author

My goal in writing Target Marketing is to help you on your way to marketing more efficiently and more effectively, whether your practice is small or large. Any professional can benefit from improved marketing skills, and any professional can improve his or her current level of marketing skill. Marketing is a science with certain principles and rules. As you discover these, you will understand more clearly how to market successfully.

Expect results. As you read, note ideas for specific clients, prospects, and circumstances. Make use of the marketing tools. For example, study the chapters on working a meeting or making the telephone a "power tool." Act immediately on the concepts that most impreess you. The sooner you act, the sooner you will internalize these concepts and be comfortable with them. I predict that you will be extremely pleased as you watch what happens in your business.

From the Inside Flap

Sell yourself as a unique commodity in the marketplace using the proven strategies featured in this one-of-a-kind resource. Professional's Guide to Target Marketing will help you develop relationships with current or prospective clients that pay off with more work and higher profit margins--without resorting to a "hard-sell" approach.

David Cottle's refreshing approach to marketing will help you: Determine the type of client you want to attract; develop contacts that turn into clients; target the real needs and wants of a prospective client; see situations from the client's point of view; and, present the benefits of your services in the most effective manner.

The bottom line: You'll make more money on current clients and develop innovative ways to land moneymaking new business.

This indispensable resource comes complete with a FREE companion CD-ROM full of checklists, worksheets, and other tools for more effective marketing. All documents are compatible with Work or WordPerfect for Windows and can be customized and printed right from your computer!

Edition details

• Publisher: Aspen
• Publication date: 2000
• ISBN 10: 0156070510
• ISBN 13: 9780156070515
• Binding: Paperback
• Language: English
• Number of pages: 400