Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) - Softcover

Kolko, Jon

  • 4.09 out of 5 stars
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9780190276218: Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)
Softcover
ISBN 10: 0190276215 ISBN 13: 9780190276218
Publisher: Oxford University Press, 2015

Synopsis

As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

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About the Author

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.

"About this title" may belong to another edition of this title.

Publisher
Oxford University Press
Publication date
2015
Language
English
ISBN 10 
0190276215
ISBN 13 
9780190276218
Binding
Paperback
Number of pages
208
Rating
  • 4.09 out of 5 stars
    210 ratings by Goodreads

Other Popular Editions of the Same Title

9780199744336: Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series)

Featured Edition

ISBN 10:  0199744335 ISBN 13:  9780199744336
Publisher: Oxford University Press, 2011
Hardcover