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Synopsis
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.
Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
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About the Author
Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
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Building Distinctive Brand Assets
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Oxford University Press, 2018
ISBN 10: 0190311509
ISBN 13: 9780190311506
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Building Distinctive Brand Assets
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Building Distinctive Brand Assets
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Building Distinctive Brand Assets (Hardcover)
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Hardcover. Condition: new. Hardcover. Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brands identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?Youll learn which strategies and actions work, as well as which ones dont, to help you take advantage of opportunities and avoid minefields. Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190311506
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Building Distinctive Brand Assets
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