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Synopsis
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.
The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
"synopsis" may belong to another edition of this title.
About the Author
Alet Erasmus,Mercy Mpinganjira,Elrie Botha,Gift Donga,Danie du Toit,Lene Ehlers,Tania Maree,Virimai Mugobo,Richard Shambare
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Consumer Behaviour : South African Psychology and Marketing Applications
Published by
Oxford University Press, 2020
ISBN 10: 0190412429
ISBN 13: 9780190412425
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Consumer Behaviour (Paperback)
Published by
Oxford University Press Southern Africa, Goodwood, 2016
ISBN 10: 0190412429
ISBN 13: 9780190412425
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Paperback. Condition: new. Paperback. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190412425
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Consumer Behaviour : South African Psychology and Marketing Applications
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Consumer Behaviour
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Consumer Behaviour
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Erasmus, A: Consumer Behaviour
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Condition: New. KlappentextrnrnConsumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making . Seller Inventory # 594378496
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Consumer Behaviour: South African Psychology and Marketing Applications
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Consumer Behaviour
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Consumer Behaviour : South African Psychology and Marketing Applications
Published by
Oxford University Press Southern Africa Mai 2016, 2016
ISBN 10: 0190412429
ISBN 13: 9780190412425
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Taschenbuch. Condition: Neu. Neuware - Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing. Seller Inventory # 9780190412425
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Consumer Behaviour: South African Psychology and Marketing Applications
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Condition: New. pp. 416 2nd edition NO-PA16APR2015-KAP. Seller Inventory # 26377025774