Quantitative Research Methods for Communication - Softcover

Wrench, Jason S.; Thomas-Maddox, Candice; Peck Richmond, Virginia; McCroskey, James C.

Softcover

ISBN 10: 019045640X ISBN 13: 9780190456405

Publisher: Oxford University Press, 2015

Synopsis

Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

About this title

About the Author:

Jason S. Wrench is Associate Professor in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Review:

"If you're teaching a quantitative methods course, this is the best of all alternatives. Very thorough approach."
--Douglas A. Ferguson, College of Charleston

"Engaging examples help students apply information to real world scenarios."
--Joseph P. Mazer, Clemson University

"A thorough review of the major methodological choices facing communication researchers full of examples drawn directly from the field."
--Bree McEwan, Western Illinois University

About this edition

• Publisher: Oxford University Press
• Publication date: 2015
• ISBN 10: 019045640X
• ISBN 13: 9780190456405
• Binding: Paperback
• Edition number: 3
• Number of pages: 608