Real-Life Scenarios: A Case Study Perspective on Health Communication - Softcover

Du Pré, Athena; Berlin Ray, Eileen

Softcover

ISBN 10: 019062325X ISBN 13: 9780190623258

Publisher: Oxford University Press, 2017

Synopsis

Developed by two acclaimed scholars, Real-Life Scenarios: A Case Study Perspective on Health Communication provides thirty-one cases that reflect the most current research and practice in the field. The variety of brief cases offers a diverse range of perspectives without monopolizing students' reading time. Rather than expert analysis, each case is followed by key terms and questions that challenge students to identify communication patterns, think critically, and self-reflect.

Athena du Pré is the author of the leading health communication text, Communicating About Health, and Eileen Berlin Ray is an award-winning health communication scholar with many books to her credit. Real-Life Scenarios can be used on its own, as a supplement to any text, or as an accompaniment to du Pré's Communicating About Health.

About this title

About the Author

Athena du Pré is Professor of Communication, Director of the Strategic Communication and Leadership master's degree program, and the graduate-level Health Communication Leadership certificate program at the University of West Florida. She is author of Oxford University Press' best-selling Communicating About Health and co-author of Understanding Human Communication and Essential Communication.

Eileen Berlin Ray is Professor of Communication and the former Undergraduate Program Director at Cleveland State University. She teaches and writes about health communication and gender.

Edition details

• Publisher: Oxford University Press
• Publication date: 2017
• ISBN 10: 019062325X
• ISBN 13: 9780190623258
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 176