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Synopsis
Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.
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About the Author
Brigitta R. Brunner is Professor of Public Relations at Auburn University.
Corey A. Hickerson is Professor of Public Relations at James Madison University.
Review
"Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation."--Kirk Hazlett, APR, Fellow PRSA, Curry College
"This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions."--Patricia Cambridge, Ohio University
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date2018
- ISBN 10 0190631384
- ISBN 13 9780190631383
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages368
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Cases in Public Relations: Translating Ethics into Action
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ISBN 10: 0190631384
ISBN 13: 9780190631383
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Cases in Public Relations : Translating Ethics into Action
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Cases in Public Relations: Translating Ethics into Action
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Paperback. Condition: new. Paperback. Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190631383
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Cases in Public Relations : Translating Ethics into Action
Published by
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ISBN 13: 9780190631383
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 35155031-5
Quantity: 5 available
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Cases in Public Relations : Translating Ethics into Action
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ISBN 10: 0190631384
ISBN 13: 9780190631383
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