Synopsis
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.
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About the Author
Diane M. Phillips is Professor in the Marketing Department at Saint Joseph's University.
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Consumer Behavior and Insights
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Oxford University Press, 2021
ISBN 10: 0190857137
ISBN 13: 9780190857134
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Consumer Behavior and Insights
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Consumer Behavior and Insights
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Consumer Behavior and Insights (Paperback)
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ISBN 10: 0190857137
ISBN 13: 9780190857134
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Paperback. Condition: new. Paperback. Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases. Revised edition of Consumer behaviour, 2015. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190857134
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Consumer Behavior & Insights
Published by
Oxford University Press, 2021
ISBN 10: 0190857137
ISBN 13: 9780190857134
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