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Making it Personal: Algorithmic Personalization, Identity, and Everyday Life - Softcover

 
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  • PublisherOxford University Press
  • Publication date2020
  • ISBN 10 0190905093
  • ISBN 13 9780190905095
  • BindingPaperback
  • LanguageEnglish
  • Number of pages272

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Kant, Tanya
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Tanya Kant
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Tanya , Lecturer in Media and Cultural Studies (Digital Media), University of Sussex) Kant
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Kant, Tanya
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Paperback. Condition: new. Paperback. Targeted advertisements, tailored information feeds, and recommended content are now common and somewhat inescapable components of our everyday lives. With the help of searches, browsing history, purchases, likes, and other digital interactions, technological experiences are now routinely "personalized." Companies with access to this information often downplay the fact that users' personal data serves as a key form of monetization, and their privacy policies tend touse the terms "personalization" and "customization" to legitimize the practice of tracking and algorithmically anticipating users' daily movements. In Making it Personal, Tanya Kant sheds light on thedilemmas of algorithmic personalization, exploring such key contemporary questions as: What do users really know about the algorithms that guide their online experiences and social media presence? And if personalization practices seek to act on our behalf, then how can users constitute, retain, or relinquish their autonomy and sense of self? At the heart of the book are new interviews and focus groups with web users who-through a myriad of resistant, tactical, resigned ortrusting engagements-encounter algorithmic personalization as part of their lived experience on the web. Tanya Kant proposes that for those who encounter it, algorithmic personalization createsepistemic uncertainties that can emerge as trust or anxiety, produces an ongoing struggle for autonomy between user and system, and even has the power to intervene in identity constitution. In doing so, algorithmic personalization does not just generate "filter bubbles" for individuals' worldviews, but also creates new implications for knowledge production, the deployment of cultural capital as an algorithmic tactic, and, above all, formations of identity itself. Making it Personal offers a thoughtful analysis and up-to-date contextualization of the issues around of algorithmic personalization, bridging the gap between algorithmic intervention and individual user perception, experience, and negotiation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190905095

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