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Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising - Softcover

 
9780190925390: Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising
  • PublisherOxford University Press
  • Publication date2021
  • ISBN 10 0190925396
  • ISBN 13 9780190925390
  • BindingPaperback
  • LanguageEnglish
  • Number of pages272

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Luttrell, Regina; Emerick, Susan; Wallace, Adrienne
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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Luttrell, Regina; Emerick, Susan F.; Wallace, Adrienne
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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Luttrell, Regina
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 009599311U

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Luttrell, Regina; Emerick, Susan F.; Wallace, Adrienne
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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Luttrell, Regina; Emerick, Susan; Wallace, Adrienne
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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Luttrell, Regina; Emerick, Susan F.; Wallace, Adrienne
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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Paperback. Condition: new. Paperback. Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding ofthe social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession. This text can be used as a primary text in social media courses as well as in tandem with other readings across the public relations and marketing curriculum. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190925390

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ISBN 10: 0190925396 ISBN 13: 9780190925390
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Luttrell, Regina; Emerick, Susan; Wallace, Adrienne
Published by Oxford University Press, 2021
ISBN 10: 0190925396 ISBN 13: 9780190925390
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